THE PLAYHOUSE THEATRE
During this time - I also did the first sponsorship deal in theatre-land by getting The Playhouse - then solely owned by Jeffrey Archer - sponsored by the MI Group.
I had approached Jeffrey - asking him if I could see if I could raise money for him by offering branding of his theatre – he said “you have 6 months and it must not cost me 1 penny”.
I managed to do a deal in 3 months and handed him a cheque for £500,000. Naturally he was more than a little delighted.