The business has now developed into the eponymous brand of Sally Allen Fashion still featuring Wizard Jeans as one of the brands.

I now specialise in designing clothes which make women over 40 look good and feel confident. The focus is on flattering the figure and disguising any lumps and bumps. In particular, concealing the 'S.U.N' areas - Stomach, Upper arms and Neck.

I have now added best-selling Coco Chanel inspired knitted jackets to the range together with ‘must have’ ruffle polo neck jumpers, ponchos and flattering classic shirts.

Recently I added my latest Anytime Collection specifically to flatter a woman's shape and to concentrate on disguising any unwanted lumps and bumps - plus the shrugs are perfect to cover the upper arms if that is an area of concern.

The new AnyTIME, AnyWEAR dress is just that – you can wear it anywhere anytime - just dress it up or down. You can put your wellies on and take the dog for a walk, do the gardening or go on a cruise in the short version and the maxi length is perfect for going anywhere – even a ball! The dresses come in 3 sensational options – a colourful Picasso style abstract print, cobalt blue or the always chic and classy black. Even better the dresses come in one size which fits a standard UK size 10 to a UK size 18.

In addition there are matching interchangeable shrugs with ¾ sleeves so that you can cover up the tops of your arms if you like or just keep the chill off. The dresses also have two large pockets at the front so ideal for carrying a lipstick, money or in my case – tissues!