DAEWOO CARS

Launching Daewoo Cars in the UK. They needed something innovative - as it was an unknown brand trying to break into one of the most competitive markets in the world.

Therefore in May 1995 I originated and launched 'The Daewoo Lady Driver of the Year' featuring Suzanne Dando, Justin & Derek Bell, The Suzy Lamplugh Trust and Sky Sports.

This initiative was created in response to the increase in road rage and the need for women to learn defensive driving skills – and ran for 2 years.