GLAMOUR2GO

In 2002 – I decided to change direction completely. After much looking – I had at last found the man that I wanted to be with - so my PR and deal brokering days were numbered.

To be successful in that field you need to make your business your social life - because that is often when deals start to take shape - so it is imperative that you are socialising with the right people pretty much day and night. Obviously this is not ideal for any personal relationship to work.

Therefore I decided to have a complete change – and, of course, I love a new challenge – and so Glamour2Go was born.

By travelling a lot with my husband, who had business in Asia, I found that some dresses that I had made didn’t crease – so I came up with the idea of the little black dress in a bag – which you could either carry around or leave in your desk at the office – hence Glamour2Go.

One of the first things I did was to secure the services of the best celebrity fashion photographer in the business, John Swannell. I had met John when he did the photographs for the new models in the Highland Spring model competition – so I knew he would create the best images possible for me. He still does all our photography.

Glamour 2 Go Ltd created two new and innovative lifestyle brands with international appeal. With their strong images and brand names Glamour 24/7 and Glamour 2 Go had the natural capacity to become global brands - requiring no explanation or translation.