MIRROR GROUP NEWSPAPERS
Mirror Group Newspapers retained us for three years to develop and market their sports news agency 'Hayters' into a viable proposition for sale. This was successfully achieved in early 1999.
Founded over 50 years ago, Hayters provided sports information and editorial on a daily basis to national and regional newspapers, TV, radio, magazines and web sites - Reuters, the Press Association, BBC and ITV were daily clients.
Hayters also researched and wrote books for publishers, sports governing bodies and sponsors and increasingly managed press activity for sports sponsors including NatWest and Coca-Cola.
Hayters was the press servicing the media.