Guinness

Our agency was very successful and along with other clients, we managed all of the Guinness sponsorship business. Their extensive portfolio of sponsorships included Soccer 6; The Grand National; Motor Racing and the Soccer & Rugby World Cups.

We did a lot of work with Jack Charlton as a Guinness Ambassador and when he was Manager of the National Irish Football Team in the Soccer World Cup.

Guinness was always a very popular sponsor with the sports press because we even served Guinness or Black Velvet (Guinness & champagne) at our early morning press conferences for the Football League and the Football Association.

For the Soccer World Cup, Guinness’ activity focussed on their sponsorship of the Irish Football Team as their official beer.

Responsibilities included media management, product sampling, media and consumer promotions plus the management of Guinness Soccer Ambassador, Jack Charlton. Events included a televised send-off luncheon for over 1000 guests at The Café Royal in London attended by the Irish Prime Minister, Albert Reynolds.

We also leveraged and managed Guinness' involvement in the Grand National, Guinness Soccer 6, the British Touring Car Championships (for Kaliber) and The Guinness Soccer Internationals –England v Cameroon and England v Germany.

CELEBRITY SOCCER

Roy and I always organised the Celebrity Charity Football match which took place every year before the FA Cup Final – and was sponsored by Guinness.