LAURENT-PERRIER CHAMPAGNE

`The Joie de Vivre Moment' was created by USP to promote Laurent Perrier Rose' Champagne, `the champagne of champagnes', on Classic FM's most popular programme, hosted by Henry Kelly.

The brief was to come up with an innovative solution for the client to gain awareness and celebrity endorsement without resorting to a conservative advertising campaign.

The campaign proved so successful that it ran for two years.